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Clarity Pt.3 - Missing Clicks

Started by Craig Danuloff · 11 months ago

Paid Search Managers spend a lot of time analyzing clicks.

Which keywords got them? Did they convert? How much did they cost?

But how much time is spent thinking about the clicks you didn’t get? How much information do you have about those clicks anyway?

Earlier in this series I’ve discussed the idea that paid search marketers have [...] ... Continue reading »

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