DISQUS

The ClickEquations Blog: Google Quality Score - The Complete Series (Nov. 2008)

  • Jaap · 10 months ago
    What an awesome post! Clearly written by somebody in the field with years of experience.

    Is there a way to check the Quality Score of your competition?

    There is actually a way to check the quality score of your competitors, quite easily!
    I heard this recently in a podcast. The trick is as simple as it is cunning.

    Just copy the exact ad texts including the destination URLs of you competitors this will lead extra traffic to their site but you will have a deep ( not 100% though) insight in their QS.
  • Craig Danuloff · 10 months ago
    I wouldn't trust this to work at all - CTR is the most important driver of QS, and there are issues of the group and account etc - just copying the ad won't tell you much/anything about your competitors. No way to get this info - unless they'll let you log into their account!
  • Jaap · 10 months ago
    Thanks for the reply, Craig.

    I guess underestimate the power of the other issues in the accounts!

    Following this remark, might it be interesting for a campaign's QS to not isolate the brand name in a campaign. In order to use the high CTR to improve the QS for the overall campaign?

    Thanks from Holland!

    Jaap