DISQUS

Dan PPCPROZ · 9 months ago

Do you think the pie chart of Quality score is accurate?

* 60% CTR (“user feedback”)
* 30% Adwords Account Architecture (“relevancy”)
* 10% Landing Page Factors (that’s all? -WTF)

Landing Page Factors includes: relevancy of landing page, original, easy navigation, transparent ie. privacy policy page, load time, contact us page, little use of pop ups/unders….

Relevancy of the landing page is only a small part of the landing page formula, did you catch that? We don’t know exactly how much power this carries, but my guess is 30%.

If that is true…

Then landing page relevancy is really only:

30% x 10% = 3% of the quality score?!!

That can’t be, can it? Google prides itself on Relevancy so, how can this possibly be I ask you? I hope I’m wrong on this.

Craig Danuloff · 9 months ago

I've been told explicitly by a Sr. Google Rep who works with this stuff, that Landing Page cannot help QS at all, it can only hurt - meaning if the landing page is spammy or has negative characteristics your QS drops. But otherwise the landing page has ZERO impact on Quality Score. I believe this.