http://clickequations.disqus.com/Paid Search Marketing and AnalyticsenTue, 24 Mar 2009 19:51:06 -0000http://www.clickequations.com/blog/2009/03/google-quality-score-video/#comment-7480728<p>I've been told explicitly by a Sr. Google Rep who works with this stuff, that Landing Page cannot help QS at all, it can only hurt - meaning if the landing page is spammy or has negative characteristics your QS drops. But otherwise the landing page has ZERO impact on Quality Score. I believe this.</p>Craig DanuloffTue, 24 Mar 2009 19:51:06 -0000http://www.clickequations.com/blog/2009/03/google-quality-score-video/#comment-7164358<p>Do you think the pie chart of Quality score is accurate?</p><p> * 60% CTR (“user feedback”)<br> * 30% Adwords Account Architecture (“relevancy”)<br> * 10% Landing Page Factors (that’s all? -WTF)</p><p>Landing Page Factors includes: relevancy of landing page, original, easy navigation, transparent ie. privacy policy page, load time, contact us page, little use of pop ups/unders….</p><p>Relevancy of the landing page is only a small part of the landing page formula, did you catch that? We don’t know exactly how much power this carries, but my guess is 30%.</p><p>If that is true…</p><p>Then landing page relevancy is really only:</p><p>30% x 10% = 3% of the quality score?!!</p><p>That can’t be, can it? Google prides itself on Relevancy so, how can this possibly be I ask you? I hope I’m wrong on this.</p>Dan PPCPROZFri, 13 Mar 2009 05:28:48 -0000