DISQUS

The ClickEquations Blog: Hal Varian, Bidding, and SearchEngineLand

  • jeffdemers · 3 months ago
    "Bidding is probably the most misunderstood component in a system full of misunderstood components." - I look forward to seeing this elaborated on. I definitely agree we have a long way to go. Keep blogging, this is fast becoming my PPC blog of choice.
  • Chris G · 3 months ago
    I am so glad you are trying to get on top of this and that you're communicating what you figure out to the rest of us. Your blog has been very valuable and it has definitely put ClickEquations on my mental map of solutions to take seriously. Thanks.
  • Mike at echotam.com · 3 months ago
    The bidding process and ad rank can get complicated. However, in most cases its best to have an ad displaying on top 3 positions. One needs to remenber that it works differently on different search engines. For example, when doing ppc on ASK it the position does not really matter because most of the top spots are sold out to google.
  • Craig Danuloff · 3 months ago
    Hey Mike, why do you think top 3 positions are best? Just for volume reasons ? I think there are cases where depending on the goals that doesn't work out to be optimal. Love to hear your thinking behind that.
  • Mike at echotam.com · 3 months ago
    Hey Craig thanks for the comment. Yes volume is one of the reasons another reason, most of the time top adds get more attention. Also, maybe trivial but still meaningful is the fact that the screen sizes are shrinikng (ex. smartphone, netbooks) and sometimes the ads on the bottom get cut off, which may affect the volume. I agree that there are cases and various reasons when you don't want to have your ad displayed on the top