http://clickequations.disqus.com/Paid Search Marketing and AnalyticsenFri, 04 Dec 2009 01:10:10 -0000http://www.clickequations.com/blog/2009/09/bidding-hal-varian/#comment-24765627<p>It shared the fact that it's team had studied the impact of position on conversion rate, and found that conversion rates were about the same no matter if your ads are run in position 1 or position 8, that's it.</p>powerstaffing2Fri, 04 Dec 2009 01:10:10 -0000http://www.clickequations.com/blog/2009/09/bidding-hal-varian/#comment-16214470<p>Hey Craig thanks for the comment. Yes volume is one of the reasons another reason, most of the time top adds get more attention. Also, maybe trivial but still meaningful is the fact that the screen sizes are shrinikng (ex. smartphone, netbooks) and sometimes the ads on the bottom get cut off, which may affect the volume. I agree that there are cases and various reasons when you don't want to have your ad displayed on the top </p>Mike at echotam.comTue, 08 Sep 2009 17:50:44 -0000http://www.clickequations.com/blog/2009/09/bidding-hal-varian/#comment-16209183<p>Hey Mike, why do you think top 3 positions are best? Just for volume reasons ? I think there are cases where depending on the goals that doesn't work out to be optimal. Love to hear your thinking behind that.</p>Craig DanuloffTue, 08 Sep 2009 15:48:09 -0000http://www.clickequations.com/blog/2009/09/bidding-hal-varian/#comment-16202988<p>The bidding process and ad rank can get complicated. However, in most cases its best to have an ad displaying on top 3 positions. One needs to remenber that it works differently on different search engines. For example, when doing ppc on ASK it the position does not really matter because most of the top spots are sold out to google. </p>Mike at echotam.comTue, 08 Sep 2009 13:56:31 -0000http://www.clickequations.com/blog/2009/09/bidding-hal-varian/#comment-16078693<p>I am so glad you are trying to get on top of this and that you're communicating what you figure out to the rest of us. Your blog has been very valuable and it has definitely put ClickEquations on my mental map of solutions to take seriously. Thanks.</p>Chris GSun, 06 Sep 2009 19:51:24 -0000http://www.clickequations.com/blog/2009/09/bidding-hal-varian/#comment-16050027<p>"Bidding is probably the most misunderstood component in a system full of misunderstood components." - I look forward to seeing this elaborated on. I definitely agree we have a long way to go. Keep blogging, this is fast becoming my PPC blog of choice. </p>jeffdemersSun, 06 Sep 2009 08:10:26 -0000