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It’s An Ad-Group Not A Keyword Group

Started by Craig Danuloff · 1 year ago

How many keywords should you place in one ad-group?

It’s an age-old question for paid search marketers.Traditionally ad-groups have been considered organizing baskets for keywords. All the variations on a particular keyword, and/or all the keywords driving to a particular product or product category, are often placed into a single ad-group.<br ... Continue reading »

4 comments

  • Pat East

    1 year ago

    Craig - just a quick note to thank you for the link (I'm the president/CEO of Hanapin, the company that presents PPC Hero) and to let you know that your posts have been extremely valuable and high quality. Especially loved the keyword traps series. No one is talking about this stuff! Keep up the good work.
    reply
  • digitalalex

    12 months ago

    Hey Craig,

    Just to throw in another Commerce360 voice here: One way to determine whether the breakout is worth your time is to look at the impressions for those keywords in the group.

    -Alex
    reply
  • Arthur Freydin

    12 months ago

    Hi Craig,

    I use Omniture SearchCenter on one of my clients to manage their bids (they will eventually manage the bids themselves, hence an easy to use tool to do so). Because SearchCenter doesn't report match types, I break out my adgroups by match type as well. Things can get quite messy if not organized properly but it's worth it.

    Just adding my $.02
    reply
  • Craig Danuloff

    12 months ago

    Yes Arthur that is often a good idea and we do it extensively too. When you get to query tracking it's the only way to really know what's going on since Google doesn't hand back Match Type in the URL. - Craig
    reply

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