The ClickEquations Blog - Latest Comments in It’s An Ad-Group Not A Keyword Group

Re: It’s An Ad-Group Not A Keyword Group

craigdanuloff — Thu, 10 Jul 2008 19:09:31 -0000

Yes Arthur that is often a good idea and we do it extensively too. When you get to query tracking it's the only way to really know what's going on since Google doesn't hand back Match Type in the URL. - Craig

Re: It’s An Ad-Group Not A Keyword Group

afreydin — Thu, 10 Jul 2008 18:47:48 -0000

Hi Craig,

I use Omniture SearchCenter on one of my clients to manage their bids (they will eventually manage the bids themselves, hence an easy to use tool to do so). Because SearchCenter doesn't report match types, I break out my adgroups by match type as well. Things can get quite messy if not organized properly but it's worth it.

Just adding my $.02

Re: It’s An Ad-Group Not A Keyword Group

digitalalex — Thu, 10 Jul 2008 03:41:23 -0000

Hey Craig,

Just to throw in another Commerce360 voice here: One way to determine whether the breakout is worth your time is to look at the impressions for those keywords in the group.

-Alex

Re: It’s An Ad-Group Not A Keyword Group

Pat East — Sat, 05 Jul 2008 16:01:21 -0000

Craig - just a quick note to thank you for the link (I'm the president/CEO of Hanapin, the company that presents PPC Hero) and to let you know that your posts have been extremely valuable and high quality. Especially loved the keyword traps series. No one is talking about this stuff! Keep up the good work.