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- It was a pleasure reading about the indept of the Click Equations report. Very useful indeed and I may decide to try it out.
- Does anyone have any insight to this situation regarding FPBE? 22 properly themed keywords in one adgroup, it is a new account, campaign and adgroup so history should not play a big role in this...
- From SMX Advanced in Seattle a similar question was posted and here is a quick summary to the answer given (by a Google employee). If there is a category or search query that has almost no...
- Does anyone else find that the new adwords interface says ads aren't showing for either the phrase matched terms - even though it seems to be getting impressions and clicks? Are we supposed to...
- I am not crazy, they really were overcharging! I knew for sure that my ppc was over my bid price and my daily limit was also being exceeded on many days. I just chalked it up to some kind of...
The ClickEquations Blog
Paid Search Marketing and Analytics
One thought I wasn’t able to put in the last post about missing and misleading click data, was about keyword click-through-rates.
Do keywords really have click-through-rates?
Objectively the do because the engines report them. But does that make sense?
If A Keyword Fall In The Forest, And The User Doesn’t See It…<br ... Continue reading »
Do keywords really have click-through-rates?
Objectively the do because the engines report them. But does that make sense?
If A Keyword Fall In The Forest, And The User Doesn’t See It…<br ... Continue reading »
8 months ago
Admittedly, we are reporting averages - but we are clear that they are averages across hundred of thousands of keywords.
R.e. "We know different text-ad copy produces different CTRs"
Optimisation of Ad copy via decent statistical analysis is an under-used activity, and one that pays off almost immediately.