DISQUS

BrandTastic · 8 months ago

What is the use of establishing and watching your current bids if Google can just
decide with their lovely formula to charge you more? I am a bit of a newbie at this
but a current campaign has a bid that is .65 which is in the column that says Max CPC, you would think that meant the most you are willing to spend. But I l0ok over at what I actually am spending and see that the actual cost per click is 1.24 almost twice my bid. What am I missing or doing wrong here?

Thanks,
Frank Motola
BrandTastic / http://www.brandtastic.us / 407-447-1042 / Orlando, FL

Craig Danuloff · 8 months ago

Frank: Something is very wrong - you should not be able to pay more than your MaxCPC. I would pause the campaigns and contact Google.

BrandTastic · 6 months ago

I am not crazy, they really were overcharging!
I knew for sure that my ppc was over my bid price and my daily limit was also being exceeded on many days. I just chalked it up to some kind of averaging or something, since some days were slightly under the daily limit. But I got a notice today along with many others i am sure about a class action suit against Google for this type of activity.

CLRB Hanson LLC et al. v. Google Class Action Settlement

Link to info on Class Action suit
http://view.exacttarget.com/?j=fe6716717c61067f...

Who knows we may get a 25 cent credit!

Frank Motola
BrandTastic / http://www.brandtastic.us / 407-447-1042 / Orlando, FL