The ClickEquations Blog - Latest Comments in Surprise: Your Bid Doesn’t Determine Your Cost-Per-Click

Re: Surprise: Your Bid Doesn’t Determine Your Cost-Per-Click

BrandTastic — Tue, 09 Jun 2009 19:36:23 -0000

I am not crazy, they really were overcharging!
I knew for sure that my ppc was over my bid price and my daily limit was also being exceeded on many days. I just chalked it up to some kind of averaging or something, since some days were slightly under the daily limit. But I got a notice today along with many others i am sure about a class action suit against Google for this type of activity.

CLRB Hanson LLC et al. v. Google Class Action Settlement

Link to info on Class Action suit
http://view.exacttarget.com...

Who knows we may get a 25 cent credit!

Frank Motola
BrandTastic / http://www.brandtastic.us / 407-447-1042 / Orlando, FL

Re: Surprise: Your Bid Doesn’t Determine Your Cost-Per-Click

Craig Danuloff — Sun, 26 Apr 2009 19:16:01 -0000

Frank: Something is very wrong - you should not be able to pay more than your MaxCPC. I would pause the campaigns and contact Google.

Re: Surprise: Your Bid Doesn’t Determine Your Cost-Per-Click

BrandTastic — Sat, 25 Apr 2009 14:01:43 -0000

What is the use of establishing and watching your current bids if Google can just
decide with their lovely formula to charge you more? I am a bit of a newbie at this
but a current campaign has a bid that is .65 which is in the column that says Max CPC, you would think that meant the most you are willing to spend. But I l0ok over at what I actually am spending and see that the actual cost per click is 1.24 almost twice my bid. What am I missing or doing wrong here?

Thanks,
Frank Motola
BrandTastic / http://www.brandtastic.us / 407-447-1042 / Orlando, FL