Totally agree. Although I recognise that you're concerned here only with paid search, I feel the same approach could and should be adapted for organic search. By which I mean summarise all the 'brand' organic keywords (for example use a Google Analytics filter to overwrite the original with something like, errrr 'Brand') as one. That way you get to a simple view of the same, often frightening, information about the relative performance of the two groups of organic terms.
Dror
· 9 months ago
great post, thanks. I also suggest add special ad group with competitors' brand names. won't have the same results, but you will find it interesting...
Craig Danuloff
· 9 months ago
Yes, excellent point and something we do - competitors names should be their own Ad Group or even Campaign.
All Comments
I also suggest add special ad group with competitors' brand names.
won't have the same results, but you will find it interesting...