The ClickEquations Blog - Latest Comments in The First Step To Better Paid Search Campaigns

Re: The First Step To Better Paid Search Campaigns

Craig Danuloff — Tue, 24 Mar 2009 19:44:09 -0000

Yes, excellent point and something we do - competitors names should be their own Ad Group or even Campaign.

Re: The First Step To Better Paid Search Campaigns

Dror — Thu, 19 Mar 2009 07:11:13 -0000

great post, thanks.
I also suggest add special ad group with competitors' brand names.
won't have the same results, but you will find it interesting...

Re: The First Step To Better Paid Search Campaigns

Tim Leighton-Boyce — Mon, 01 Sep 2008 13:43:07 -0000

Totally agree. Although I recognise that you're concerned here only with paid search, I feel the same approach could and should be adapted for organic search. By which I mean summarise all the 'brand' organic keywords (for example use a Google Analytics filter to overwrite the original with something like, errrr 'Brand') as one. That way you get to a simple view of the same, often frightening, information about the relative performance of the two groups of organic terms.