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The Mantra of High Resolution PPC

Started by Craig Danuloff · 9 months ago

Target, Value, Satisfy, Understand.
That’s the mantra of High Resolution PPC.
The idea is to stop thinking about mechanical components like keywords and bids, and instead focus on a logical marketing progression.
We want the tools to support our work process instead of havi ... Continue reading »

1 comment

  • I have a website which sells many products which have individual landing pages e.g. Television, Refridgerator, Oven & Vaccum Cleaner. I have made each of them as individual accounts and have kept a seperate account for my Brand. I get conversions from each of them which are tracked. The brand account gives conversions and the conversions are tracked according to the products which shows me which product was bought after landing on the website homeapage. My issue is with the metrics that how should I calculate the percentage of clicks diverting to each product page after any one lands on the website homepage in the Brand account.

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