2 comments

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  SF Greg

  1 year ago

  We see all search queries for our AdWords account. Last week I saw a click on an ad from a query that I don't think should have been a match for anything we bid on. Since I can see the referrer string, I clicked and saw the exact search results page the user saw. There was our ad appearing in the top position on a search engine I'd never heard of - obviously the search engine was one of Google's partners. Out of curiosity I typed the same search into Google and found our ad did not appear. Actually, there were no ads on that Google search results page. People like to check if their ads are appearing on Google and in which position. But where else are my ads running? It's admirable that Google is concerned with search quality and Quality Score, but then they pass my account to other search engines that are less discriminating and are willing to do anything for a click. On this other engine, the entire visible screen was ads, with organic results all below the fold. It's ridiculous. Not only should Google decouple search partners, they should have line item reporting so I can see how I'm doing on each source. And while they are at it, they should expose all search queries that lead to matches. All this is in their best interests, because we will then fine tune our accounts to provide better quality results.
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  Craig Danuloff

  1 year ago

  Thanks Greg. Makes me wonder if there is a list, compiled by Google or 3rd party, of all the engines in the 'Search Network'? Would be very handy and help to drive pressure to let us opt in/out of them individually and/or via some group system.
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